I am
Francisco Franco
and this is who I am
I'm Franco, founder of Pixels and Magic, a branding and production agency based in Costa Mesa. With over two decades of commercial photography and filmmaking experience, I bring together creative direction, production, and storytelling to help brands bring their ideas to life.
I lead a core team of four, with the ability to scale our crew for each project. We work alongside brands, agencies, and corporate marketing teams to create tailor-made photography and video content that supports their goals, without the constant scramble for fresh visual assets.
Mission
Values
Approach
Not just to create images or videos, but to craft stories that connect. My mission is to help brands move beyond ordinary content and build visuals that communicate purpose, emotion and identity. Every project is an opportunity to transform ideas into something memorable, meaningful and truly impactful.
Authenticity always comes first. I believe in honest storytelling, creative curiosity, and the pursuit of quality in every frame. Strong collaboration, clear communication and attention to detail shape every project I work on. The goal isn’t just to produce content, it’s to create work that feels real and stands the test of time.
Every project begins with understanding the brand behind it. I combine creative direction, production and strategic thinking to build visuals that serve a purpose, not just a trend. From concept to final delivery, the process is focused, collaborative and intentional, turning ideas into visuals that work, inspire and resonate.
Mission
Values
Approach
Not just to create images or videos, but to craft stories that connect. My mission is to help brands move beyond ordinary content and build visuals that communicate purpose, emotion and identity. Every project is an opportunity to transform ideas into something memorable, meaningful and truly impactful.
Authenticity always comes first. I believe in honest storytelling, creative curiosity, and the pursuit of quality in every frame. Strong collaboration, clear communication and attention to detail shape every project I work on. The goal isn’t just to produce content, it’s to create work that feels real and stands the test of time.
Every project begins with understanding the brand behind it. I combine creative direction, production and strategic thinking to build visuals that serve a purpose, not just a trend. From concept to final delivery, the process is focused, collaborative and intentional, turning ideas into visuals that work, inspire and resonate.
I'm Franco, founder of Pixels and Magic, a branding and production agency based in Costa Mesa. With over two decades of commercial photography and filmmaking experience, I bring together creative direction, production, and storytelling to help brands bring their ideas to life.
I lead a core team of four, with the ability to scale our crew for each project. We work alongside brands, agencies, and corporate marketing teams to create tailor-made photography and video content that supports their goals, without the constant scramble for fresh visual assets.
and this is who I am
I am
Francisco
Franco